15-23 Division Street, Somerville, NJ


In 2010, Division Street in Somerville was a narrow street with extremely narrow sidewalks with virtually no foot traffic or business activity. While some saw a lost cause, Mayor Brian Gallagher saw the opportunity to create an Arts District. Division Street which today is the jewel of Somerville, a pedestrian mall with Somerville Alliance programming drawing visitors into Somerville.

Likewise in 2010, the antique store that had occupied the entire first floor closed, a dance school on the second floor closed shortly thereafter and the third floor was largely unfinished1. The 1960s era facade had all the charm of Soviet Moscow. 19-23 Division Street was a single story building with an unattractive 1950s era facade. 15-17 Division Street had been an early Model T Ford dealership, and, unbeknownst to anyone in 2010, the original stone facade was buried beneath the ugly exterior.

Phoenix 15-17 Division Street, L.L.C., an affiliate of A&B Construction & Maintenance Co., L.L.C., purchased 15-17 Division Street in 2010, and gutted the interior of the building as well as restoring the 1920s era stone facade. The first floor became: (i) Beneath It All Lingerie; (ii) Artisanal Tattoo; (iii) Blue Marble Studio ;  and (iv) Fresh Tiki Bar.

Phoenix 15-17 purchased 19-23 Division Street in 2011 and extended the new 15-17 Division Street facade to restore the classic look of the building. The tenants are: (i) Division Street Music; (ii) Jade Hair Salon; and (iii) Mo Grill and Sweets.

Division Street is in the heart of Downtown Somerville, running between Main Street and the New Jersey Transit Train Station with service to Newark and New York City. There is easy access to Route 287, Route 78, Route 202, Route 206 and Route 22.

15 Division Street, Somerville, NJ